/01GEO — Generative Engine Optimization
Optimizing a brand for generative systems: ChatGPT, Perplexity, Gemini, Google AI Overviews. The goal — for AI to know about you, cite you correctly and recommend you to users.
AI search promotion (GEO): get recommended by ChatGPT and Perplexity
People increasingly ask not Google but ChatGPT, Perplexity, Gemini and read AI Overviews right in the results. The Soft Plus studio, based in Kyiv and working across Europe, sets up GEO — promotion in AI search: we make generative systems understand your brand, cite it and recommend it in their answers. Plans — from €400 a month.
This is a new service on the market in 2026 — almost no one is selling it yet in our region. Want to see what AI says about you right now? Message us — we'll do a free visibility snapshot within a day.
ChatGPTPerplexityAI Overviewsschema + llms.txtplans from €400/mo
What GEO and AEO are
Two names for one shift: search stops being a list of links and becomes a ready-made answer composed by artificial intelligence.
/02AEO — Answer Engine Optimization
Preparing content for "answer engines": clear, self-contained blocks the AI can take and quote without guessing. This concept is often written as AIEO.
/03How it differs from SEO
Classic SEO fights for a position in a list of links. GEO fights to land inside the AI's answer itself — as a recommended source, not the tenth line.
/04Why it matters in 2026
AI answers already take a share of the usual search sessions. If you're not there — the customer picks whoever the AI named, without ever reaching Google.
GEO doesn't cancel out classic SEO — it grows on the same foundation: clean code, speed, a clear structure. We simply add a layer that "talks" to language models.
SEO vs GEO: what's the difference
The same site health — different goals and signals. The best effect comes from combining both approaches.
| Parameter | Classic SEO | GEO / AEO |
|---|---|---|
| Goal | A top position in Google | A mention and recommendation in an AI answer |
| Where shown | The results page, a blue link | ChatGPT, Perplexity, Gemini, AI Overviews |
| Content format | Long articles targeting keywords | Answer-first: a short direct answer + proof |
| Key signal | Backlinks | Brand mentions and citability (impact up to ×6.5) |
| Metric | Positions, clicks, traffic from Google | Share of AI mentions, branded search, AI traffic |
| Markup | Basic schema, sitemap | Extended schema + llms.txt for models |
| Speed of change | Weeks to months for a recrawl | Faster: models pick up fresh, cited content |
| What we optimize | A page for a search engine | The AI's understanding of the brand and facts |
What's included in the GEO package
- AI visibility audit — we put your target queries to ChatGPT, Perplexity and Gemini and record what they currently say about you (and whether they say anything at all).
- Schema markup — Organization, Service, FAQPage, HowTo and other types, so machines read facts about the business unambiguously, without guessing.
- llms.txt — a separate "explainer" file for language models: who you are, what you do, key facts and links to the main pages.
- Answer-first rewriting — we build content so the direct answer comes first: those are exactly the blocks AI quotes most willingly.
- Brand mentions and citability — a consistent presence of the brand name in authoritative sources: this is the strongest signal for generative systems.
- Openness to AI bots — we check that GPTBot, PerplexityBot, Google-Extended and others get clean HTML with no 403s or blocks.
- Measurement in ChatGPT / Perplexity — we re-check the queries regularly and show in the report how the share of mentions and the wording about you change.
How the work goes: 6 stages
- 01
AI visibility snapshot2–3 days
We collect target queries, poll ChatGPT, Perplexity, Gemini and record the starting picture.
- 02
Technical base3–5 days
We check access for AI bots, remove 403s and blocks, clean up the HTML.
- 03
Schema + llms.txt3–5 days
We mark up Organization/Service/FAQ/HowTo and build llms.txt with the key facts.
- 04
Answer-first content5–10 days
We rewrite key pages so the direct answer comes first and is easy to cite.
- 05
Brand mentionsmonthly
We work on the brand's presence in quality sources and grow citability.
- 06
Measurement and reportmonthly
We re-check the queries in AI, show the dynamics of mentions and adjust the plan.
How much GEO promotion costs in 2026
The work is on a subscription basis: AI visibility is a cumulative process. The "from" price is a starting point for a typical scope; the final figure depends on the size of the site and the number of directions.
Start
from€400/mo
for small business
- AI visibility audit
- basic schema + llms.txt
- openness to AI bots
- measurement once a month
Optimal
from€700/mo
most popular
- everything in the "Start" plan
- extended schema + HowTo/FAQ
- answer-first rewriting
- work on brand mentions
Comprehensive
from€1000/mo
SEO + GEO together
- everything in the "Optimal" plan
- citability in external sources
- a link with SEO and content
- a detailed report every month
Not sure which plan you need? We'll do a free AI visibility snapshot and advise on the scope for your niche.
Questions and answers
What are GEO and AEO (AIEO)?
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) — optimizing a site and brand so that generative systems understand you, cite you and recommend you in their answers. Instead of a position in a list of links you end up inside the AI's answer — ChatGPT, Perplexity, Gemini, Google AI Overviews.
Does GEO replace classic SEO?
No, it complements it. GEO is built on healthy technical SEO: clean HTML, speed, structure. On top of that we add schema, llms.txt, answer-first blocks and work on citability. The best result — when SEO and GEO go together.
How do you measure the result?
We keep a list of target queries and regularly put them to ChatGPT, Perplexity and Gemini, recording whether they mention you, with what wording and whether they link to you. We also watch the growth of branded search and AI traffic in analytics. A report — every month.
How soon will the first results appear?
We set up the technical base (schema, llms.txt, access for AI bots, answer-first blocks) in 2–4 weeks. Growth in mentions and citations in AI is usually noticeable from the second or third month — it's a cumulative effect, like in SEO.
Does GEO work for small businesses?
Yes, and often it's even more worthwhile. In a narrow niche or city the competition for an AI mention is lower than for the top of Google. Clear schema, understandable answers and consistent brand mentions let a small company become the source the AI recommends for a service name and a city.
What is llms.txt?
llms.txt — a text file in the site root that describes in plain language who you are, what services you provide, key facts and links to the main pages. It helps language models quickly grasp the essence of the brand and cite you correctly, without inventing details.
Related services
SEO
Steady traffic from Google without paying per click — the foundation GEO grows on.
learn more →AI integrations
GPT assistants and chatbots on your site: AI doesn't just recommend you, it works inside too.
learn more →Website development
Clean, fast code with markup from the start — ready for AI search from day one.
learn more →Find out what AI says about you
Message us on Telegram — we'll do a free visibility snapshot in ChatGPT and Perplexity and suggest where to start with GEO. We reply within 2 hours during business hours.
Discuss a project soft-plus.dev → contact