/01Search ads
Ads on commercial queries — shown to people who are looking for your service right now. We build the negative-keyword list separately: no budget leaking into off-target clicks.
Google Ads — Leads from the First Week of Launch
Google Ads setup at Soft Plus costs from €118, ongoing management — from €250 per month. We launch Search campaigns, Performance Max, Shopping and remarketing. The first leads usually arrive within the first week — the fastest channel when you needed customers “yesterday”.
You pay the ad budget directly through your own account — no hidden commissions.
setup from €118management from €250/moleads within a weekfree audit
What campaigns we set up
/02Performance Max
Automated campaigns across all placements: Search, YouTube, Gmail, the display network. PMax runs on conversion data, so we get the analytics right first.
/03Google Shopping
Product ads with photo and price for online stores. We set up Merchant Center, the product feed, and campaign grouping by margin.
/04Remarketing
We bring back visitors who left without buying: dynamic banners with the products they viewed, behavior-based segments.
How we work
- 01
Audit1–2 days, free
We find the holes in your existing campaigns: off-target clicks, missing negative keywords, broken conversion tracking.
- 02
Strategy and forecast2–3 days
Campaign structure, budget, cost-per-lead forecast.
- 03
Setup3–7 days
Campaigns, analytics, conversions, UTM tagging, ad copy.
- 04
Launch and calibration2 weeks
Daily control of bids and search terms.
- 05
Monthly optimization
A/B tests on ads, placement clean-up, a report with hard numbers: impressions, clicks, cost per lead, sales.
How much does PPC advertising cost in 2026
| Service | What's included | Price |
|---|---|---|
| Setup from scratch | strategy, campaigns, analytics, conversions | from €118 |
| Google Ads management | optimization, tests, monthly reports | from €250/mo |
| Account audit | error breakdown + fix plan | free |
The ad budget is separate: for service businesses in Kyiv it starts at roughly from €118/mo, competitive niches cost more. We give an exact forecast after the audit.
SEO or Google Ads: which to choose
PPC delivers leads right away, but pause the budget and the leads pause with it. SEO takes 4–12 months to spin up — and then the traffic is free. The winning combo: start with ads, launch SEO services in parallel — and your dependence on paid clicks gradually drops. For the detailed comparison, see the article SEO or Google Ads.
Why advertising with Soft Plus pays for itself
- campaigns live in the client's own account — access and statistics always at hand;
- we connect ads to your CRM: we count sales, not clicks;
- we answer questions within 2 hours during business hours;
- a weak landing page gets called out honestly before launch instead of burning your budget — if needed, we'll build a dedicated ad landing page with PageSpeed 90+;
- for stores we set up Shopping and dynamic remarketing alongside e-commerce development.
An auto-parts store came to us paying around €11 per lead. We rebuilt the structure by category, added Shopping and negative keywords — within a month the cost per lead dropped to roughly €5, and orders doubled on the same budget.
Questions and answers
How much does Google Ads setup cost?
From €118 one-time. Ongoing management — from €250 per month. You pay the ad budget directly to Google, no middlemen.
What is the minimum ad budget?
For service businesses in Kyiv — from €118/mo. A smaller budget won't give the system enough data to optimize. We work with clients remotely across Europe — the forecast depends on your niche and region.
When will the first leads come in?
Impressions start on launch day, the first leads usually arrive within the first week. A stable cost per lead settles after 2–4 weeks of calibration.
Do you work with Performance Max?
Yes, but we launch PMax only after conversion tracking is set up: without data the automation burns through your budget. For stores we combine PMax with Shopping.
What happens if the ads don't pay off?
We'll be the first to tell you: the numbers, the reasons, the options — change the landing page, the keyword niche or the channel. Keeping a client on retainer “for the retainer's sake” isn't worth it — our reputation costs more.
Related services
Free audit of your ad account
Send us access to your account or your website address — the audit and budget forecast will be ready in 2 days.
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