/01Search ads
Ads on commercial queries — shown to people who are looking for your service right now. We build the negative-keyword list separately: no budget leaking into off-target clicks.
Google Ads — Leads from the First Week of Launch
Google Ads setup at Soft Plus costs from €118, ongoing management — from €250 per month. We launch Search campaigns, Performance Max, Shopping and remarketing. The first leads usually arrive within the first week — the fastest channel when you needed customers “yesterday”.
You pay the ad budget directly through your own account — no hidden commissions.
setup from €118management from €250leads within a weekfree audit
[ 01 ]ls campaigns/
What campaigns we set up
/02Performance Max
Automated campaigns across all placements: Search, YouTube, Gmail, the display network. PMax runs on conversion data, so we get the analytics right first.
/03Google Shopping
Product ads with photo and price for online stores. We set up Merchant Center, the product feed, and campaign grouping by margin.
/04Remarketing
We bring back visitors who left without buying: dynamic banners with the products they viewed, behavior-based segments.
[ 02 ]./steps.sh --run
How we work
- 01
Audit1–2 days, free
We find the holes in your existing campaigns: off-target clicks, missing negative keywords, broken conversion tracking.
- 02
Strategy and forecast2–3 days
Campaign structure, budget, cost-per-lead forecast.
- 03
Setup3–7 days
Campaigns, analytics, conversions, UTM tagging, ad copy.
- 04
Launch and calibration2 weeks
Daily control of bids and search terms.
- 05
Monthly optimization
A/B tests on ads, placement clean-up, a report with hard numbers: impressions, clicks, cost per lead, sales.
[ 03 ]cat pricing.txt
How much does PPC advertising cost in 2026
| Service | What's included | Price |
|---|---|---|
| Setup from scratch | strategy, campaigns, analytics, conversions | from €118 |
| Google Ads management | optimization, tests, monthly reports | from €250/mo |
| Account audit | error breakdown + fix plan | free |
The ad budget is separate: for service businesses in Kyiv it starts at roughly from €118/mo, competitive niches cost more. We give an exact forecast after the audit.
[ 04 ]diff seo.txt google-ads.txt
SEO or Google Ads: which to choose
PPC delivers leads right away, but pause the budget and the leads pause with it. SEO takes 4–12 months to spin up — and then the traffic is free. The winning combo: start with ads, launch SEO services in parallel — and your dependence on paid clicks gradually drops. For the detailed comparison, see the article SEO or Google Ads.
[ 05 ]./why-us.sh
+Why advertising with Soft Plus pays for itself
- campaigns live in the client's own account — access and statistics always at hand;
- we connect ads to your CRM: we count sales, not clicks;
- we answer questions within 2 hours during business hours;
- a weak landing page gets called out honestly before launch instead of burning your budget — if needed, we'll build a dedicated ad landing page with PageSpeed 90+;
- for stores we set up Shopping and dynamic remarketing alongside e-commerce development.
[ 06 ]man faq
Questions and answers
How much does Google Ads setup cost?
From €118 one-time. Ongoing management — from €250 per month. You pay the ad budget directly to Google, no middlemen.
What is the minimum ad budget?
For service businesses in Kyiv — from €118/mo. A smaller budget won't give the system enough data to optimize. We work with clients remotely across Europe — the forecast depends on your niche and region.
When will the first leads come in?
Impressions start on launch day, the first leads usually arrive within the first week. A stable cost per lead settles after 2–4 weeks of calibration.
Do you work with Performance Max?
Yes, but we launch PMax only after conversion tracking is set up: without data the automation burns through your budget. For stores we combine PMax with Shopping.
What happens if the ads don't pay off?
We'll be the first to tell you: the numbers, the reasons, the options — change the landing page, the keyword niche or the channel. Keeping a client on retainer “for the retainer's sake” isn't worth it — our reputation costs more.
[ 07 ]ls ../related/
Related services
[ 08 ]./contact.sh --audit
Free audit of your ad account
Send us access to your account or your website address — the audit and budget forecast will be ready in 2 days.
Request the audit soft-plus.dev → contact[ 09 ]Google reviews
5,0★★★★★10 reviews
Ермахан Сембай★★★★★
Хочу поблагодарить студию SoftPlus 🔥
Не смотря на то, что мы находимся в Астане, а студия в Киеве – для специалистов это не составило труда сделать всё удалённо, а именно:
1. Перенесли сайт на новый хостинг без простоя.
2. Сделали очень удобного телеграм-бота для заявок.
3. Перенастроили сайт на улучшенную версию, улучшили СЕО
4. Настроили рекламу в Google
Полное сопровождение без воды. Всё по делу!
Ещё раз благодарю за профессионализм, желаю успехов и процветаний данной студии.
Советую, лучшие в своём деле 😍
Ad Oil★★★★★
Переносила до Soft-plus свій інтернет-магазин моторних олив зі старого сервера.
Переїзд пройшов без простою, замовлення не губились ні дня, від слова, зовсім!!! Потім ще декілька разів відбили DDoS-атаку на сайт і закрили його від ботів, з поправкою, назавжди!!!
Не зникають після оплати, як попередні підрядники. Опікуюсться весь час!
Щиро дякую всій команді, і особисто, Кирилу!!!
roman★★★★★
Робили нам сайт на три мови для Львова. Все чітко по строках, підказали, як подати послуги, щоб гугл показував вище. Після запуску не зникли, супроводжують і досі
Дуже дякую !
Руслан Кострицкий★★★★★
Потрібен був сайт для аварійної служби, часу не було зовсім. Запустили за кілька тижнів, самі зібрали і написали тексти по послугах. Дрібні правки після запуску роблять без нагадувань.»
Щиро дякую, хлопці профі!
All reviews come from our Google Business Profile. Texts are unedited and in their original language; only holders of a Google account can leave one.
[ 10 ]Contact
Describe the task in three sentences — the estimate comes within a day.
No mandatory meeting and no "we will work it out later". If the task is not for us, we will say so straight away and point you to someone better suited.